THIS IS DC is a DVD with a Photo Booklet dedicated to thirty-seven athletes sponsored by DC in Italy during 2012.
Skateboarding, snowboarding, surfing, moto and bike as well as nineteen Italian artists and bands who have decided to identify with the DC brand.


Riders that every day they train, compete, perform and make us dream. Musicians who compose, play and sing their songs; go on stage and inspire us with their sound and excite us with their lyrics.

The result is THIS IS DC.
THIS IS DC will be available in Italy in 10,000 free copies, from September at DC stores.

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