Knog, the Australian product designers, have released THREE new ranges of bike lights totalling 21 new products, and over 100 new SKUs. And the way they’ve done it is truly bizarre.

They have released the Blinder MOB. A light with five different LED arrangements in one chassis, to cover all urban commuter needs. They come in front, rear, and rear vertical models. With a vastly improved, interchangeable aero post strap system, Knog claims that this is the best convenience-strap system in the world. And the gangster names such as “The Face” and “Kid Grid” further identify these as Knog’s “streetwise” lights.

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Their new entry level POP lights ticks all the functional boxes and more. But what’s most interesting is the eyecatching paintwork. Ranging from Mild to Wild patterns and coming in three low cost models, these suit everyone from kids to commuters.

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Lastly, they have upgraded all of their Performance lights – the Blinder ROAD and Blinder ARC ranges – to include more power and more colour to the body. But most bizarre is their trade show concept – the Worldwide Technology Foundation, or WTF, is investigating them for unfair “product enhancement” procedures. There are a wealth of weird and wonderful (and disturbing) examples on show, such as “Open Arc Surgery” below.

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Founded in 2002, Knog has gone from design consultancy to cycling fashion brand to multi-cateogry design brand. It is also launching two new smartphone video lights – the expose smart and expose wrap, to add to its GoPro and DSLR light, the qudos action.

More on: knog.com.au