It started in 1994 by a group of skateboarders with a viewpoint that was nearly unheard of at the time – that skate shoes should be designed with skateboarder’s needs in mind.

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From there, the spark of innovation caught fire and led to a revolution in skateboard footwear and apparel. To celebrate DC’s 20 year anniversary, DC is proud to announce the release of DEFYCONVENTION \ 20 YEARS OF DC IN PHOTOGRAPHS limited edition book curated by legendary photographer Mike Blabac.

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Get an inside look at DEFYCONVENTION / 20 YEARS OF DC IN PHOTOGRAPHS with the book’s curator and iconic skateboarding photographer Mike Blabac.

DEFYCONVENTION / 20 YEARS OF DC IN PHOTOGRAPHS limited edition book and apparel collection are available on May 20, 2014 exclusively at http://www.dcshoes.com
For more information check out www.dcshoes.com/defyconvention