digdeep Originals is delighted to announce that Danny MacAskill, the UK street & trial rider, who has taken the world by storm with his breathtaking riding skills and recent YouTube exposure has agreed to become a brand ambassador and icon for digdeep – the British Fashion Street Wear label.

Danny is a fresh worldwide phenomenon that makes his bike an extension of his body. Originally from the Isle of Skye, he was given his first bicycle at the age of four. For the past 12 years he has been tirelessly practicing and perfecting his street skills. During this time he also worked in an Edinburgh bike shop and never participated in a cycling competition. Since then, this young man has become the most famous street cyclist the world has seen.

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