For the first time ever the BrandNew Awards, a renowned newcomer competition, will be presented at the BIKE EXPO. 116 entrants from 15 countries submitted their innovative products, covering new mobility concepts, complete bicycles, components and apparel, to cycling related online offers and sports nutrition.

The entries were evaluated by a jury of 11 experts, including Markus Fritsch (, Dimitri Lehner (FREERIDE Magazine), Tina Umbach (Stilrad), Markus Hefter (Messe München GmbH), Eduard Krömer (Geheimrad), Wolfgang Block (Publisher), Reinhard Pascher (Pascher+Heinz SportsMarketing GmbH), Annemarie Visser (, Tarek Rasouli (Agency Rasoulution), Tibor Simai (MTB and BMX Pro), and Hannes Neupert (Extra Energy e.V.).

For an entire day the jury put the products through their paces and subsequently selected the winners in seven categories as well as an overall winner. The winners and several finalists will be located at the BrandNew Village in hall C3 at BIKE EXPO.

Further info about the winners you’ll find in the attached press release. More details also on: